The cigarette consists of a stainless steel shell with a lithium rechargable battery, micro-electronic circuit, atomiser and the cartridge.

The mouthpiece contains a replaceable cartridge, the cartridge contains water, propylene glycol, nicotine, a scent that emulates a tobacco flavour and a membrane to suspend the ingredients.

Cartridges and E-Liquid are available in various strengths so the user can choose just as you would choose brands with traditional cigarettes.

When the user inhales through the device, the air flow is automatically detected by a sensor, a microprocessor then activates the atomizer which injects tiny droplets of the liquid into the flowing air and vapourises the nicotine.

The vapor mist which is inhaled by the user produces the tactile and craving satisfaction that traditional smokers seek, the simulated smoke harmlessly evaporates into the air within a few seconds with no dangers of passive smoking.

It not only simulates cigarette smoke but also the temperature of common cigarette's smoke (50-60 °C).

The addition of propylene glycol (a harmless and odourless liquid used in food and medicines) to the liquid makes the vapour better resemble normal cigarette smoke. The microprocessor also activates a LED at the tip to further simulate real smoking.

Older models are activated automatically when inhaled however the New Titan Electronic Cigarette has progressed to a simple push button which provides more control over battery useage, at rest it switches to standby mode and produces no smoke.

"Users report that the electronic cigarette is the closest thing to a regular cigarette"
Cartridge strengths

The level of nicotine on a regular cigarette packet states apx. 1.1 mg of nicotine.

Therefore 1.1 mg X 20 = 22 mg

The cartridges contain a quantity of very high purity nicotine so the nicotine content is lower than a normal cigarette but with the equivelent potency of a cigarette.

The cartridges are classified into four strengths.

High - Nicotine content - 18 mg

Medium - Nicotine content - 14 mg

Low - Nicotine content - 11 mg

Zero - Nicotine content - 0 mg

Q. What's the use of zero ? I hear you say.

A. A zero cartridge still produces the smoke and flavour but delivers no nicotine, an empty cartridge will produce no effect.

Models slightly vary in design however the basic principle is the same.
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